How is Medicare Advantage developing in Florida?
Data through February 2026 · Updated June 15, 2026
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Florida's MA penetration is 64.7% — above the 57.8% national share by 6.9 points, ranking 2 of 52 with 3.398M MA enrollees of 5.253M Medicare beneficiaries as of February 2026.
#2
National rank (of 52)
February 2026
3.398M
MA enrollees
February 2026
16.9%
Dual-eligible share of Medicare
2025 Q4
Tracked counties in Florida — drill down
County table with momentum
| County | Penetration | YoY pts | D-SNP % | Carriers | Top carrier |
|---|---|---|---|---|---|
| Miami-Dade | 74.2% | +1.35 | 31% | 8 | UHC |
| Citrus | 72.1% | +1.03 | 17% | 3 | Centene |
| Broward | 71.8% | +1.2 | 24% | 7 | Humana |
| Palm Beach | 70.1% | +1.1 | 19% | 6 | BCBS |
| Brevard | 68.4% | +1.07 | 16% | 4 | Humana |
| Lake | 67.8% | +1.2 | 15% | 4 | Humana |
| Hillsborough | 66.4% | +1.1 | 22% | 6 | UHC |
| Orange | 64.8% | +1.2 | 20% | 5 | Centene |
| Duval | 62.3% | +1.07 | 18% | 5 | UHC |
| Alachua | 54.2% | +0.8 | 14% | 3 | UHC |
Tracked carrier positions in Florida
| Carrier | Enrollment (K) | Plans | Stars | YoY trend | Note |
|---|---|---|---|---|---|
| UHC | 1,820 | 24 | 3.5 | +6.8% | Largest MA market by absolute enrollment |
| Humana | 1,420 | 18 | 3.5 | -11.4% | Largest Humana market; exiting 6 FL counties in 2026 |
| Aetna | 612 | 12 | 4 | +3.4% | Growing in Tampa and Miami |
| Centene | 584 | 14 | 3 | +14.2% | Aggressively capturing Humana exits |
Carrier coverage is the curated major-carrier extract (March 2026) — not all carriers in the state.
Sales playbook one-pager
↓ Download the Florida sales playbook (PNG): a branded snapshot of penetration, runway class, carrier positions, D-SNP gap, and contestable members for this state. Runway class and score are a MedicareInsights modeled index, never citable as CMS data; source vintages are printed on the image.
So what / Now what
Florida is a switcher market — expansion means winning members from incumbent MA plans on benefits, network, and brand.
- Compare against neighboring states on the national table.
- Drill into the county table above; velocity, D-SNP share, and top-carrier columns show where and how growth is happening.
- Check 2026 plan exits for orphaned membership contestable in this market.
- Sales teams: see where this state ranks on the growth runway index and which competitive facts apply on the carrier battlecards.
Provenance — MA enrollment & penetration by state
- Source file
- CMS Medicare Monthly Enrollment (data.cms.gov, public API)
- Vintage
- February 2026
- Last updated
- June 15, 2026
- Refresh cadence
- Monthly (CMS publishes ~3 months in arrears)
- Method
- State-level rows pulled from the Medicare Monthly Enrollment API; MA share = MA_AND_OTH_BENES / TOT_BENES. Refreshed via automated pipeline from the CMS public API.
- Known limitations
- Penetration here is share of all Medicare beneficiaries (Parts A and/or B), not the KFF eligible-only basis, which runs ~4pts higher.