How is Medicare Advantage developing in Georgia?

Q: How is Medicare Advantage developing in Georgia?

Georgia MA penetration is 59.5% (rank 13 of 52) with 1.127M MA enrollees of 1.893M Medicare beneficiaries, February 2026.

Data through February 2026 · Updated June 15, 2026 live

Georgia's MA penetration is 59.5% — above the 57.8% national share by 1.7 points, ranking 13 of 52 with 1.127M MA enrollees of 1.893M Medicare beneficiaries as of February 2026.

59.5%

MA penetration

February 2026

#13

National rank (of 52)

February 2026

1.127M

MA enrollees

February 2026

28%

SNP share of MA (D-SNP 23%)

February 2026

17.2%

Dual-eligible share of Medicare

2025 Q4

Tracked counties in Georgia — drill down

County table with momentum

County	Penetration	YoY pts	D-SNP %	Carriers	Top carrier
Towns	66.4%	+0.87	12%	2	Humana
Richmond	58.2%	+0.87	31%	3	Centene
DeKalb	56.4%	+0.87	28%	4	Centene
Fulton	54.2%	+0.87	22%	5	Centene
Cobb	51.8%	+0.87	16%	4	UHC
Gwinnett	49.6%	+0.87	18%	3	Humana

Tracked carrier positions in Georgia

Carrier	Enrollment (K)	Plans	Stars	YoY trend	Note
Humana	298	8	3.5	-4.1%	Stable in ATL metro; rural exit ongoing

Carrier coverage is the curated major-carrier extract (March 2026) — not all carriers in the state.

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Citation: MedicareInsights. “How is Medicare Advantage developing in Georgia?.” CMS Medicare Monthly Enrollment (data.cms.gov, public API), data through February 2026. https://medicareinsights.org/market/states/ga/.

Sales playbook one-pager

↓ Download the Georgia sales playbook (PNG): a branded snapshot of penetration, runway class, carrier positions, D-SNP gap, and contestable members for this state. Runway class and score are a MedicareInsights modeled index, never citable as CMS data; source vintages are printed on the image.

So what / Now what

Georgia is a switcher market — expansion means winning members from incumbent MA plans on benefits, network, and brand.

Compare against neighboring states on the national table.
Drill into the county table above; velocity, D-SNP share, and top-carrier columns show where and how growth is happening.
Check 2026 plan exits for orphaned membership contestable in this market.
Sales teams: see where this state ranks on the growth runway index and which competitive facts apply on the carrier battlecards.

Provenance — MA enrollment & penetration by state

Source file: CMS Medicare Monthly Enrollment (data.cms.gov, public API)
Vintage: February 2026
Last updated: June 15, 2026
Refresh cadence: Monthly (CMS publishes ~3 months in arrears)
Method: State-level rows pulled from the Medicare Monthly Enrollment API; MA share = MA_AND_OTH_BENES / TOT_BENES. Refreshed via automated pipeline from the CMS public API.
Known limitations: Penetration here is share of all Medicare beneficiaries (Parts A and/or B), not the KFF eligible-only basis, which runs ~4pts higher.