How is Medicare Advantage developing in Lubbock County, Texas?
Data through Plan year 2026, with 2023–2026 penetration history · Updated May 1, 2026
static extract
Lubbock County's MA penetration is 56.8% — below the 57.8% national share by 1 points, with 0.098M MA enrollees of 0.17M Medicare beneficiaries as of Plan year 2026, with 2023–2026 penetration history. It ranks 5 of 8 Texas counties by penetration.
+0.87 pts
YoY velocity
prior year → Plan year 2026, with 2023–2026 penetration history
2
Carriers competing
Plan year 2026, with 2023–2026 penetration history
Penetration trajectory, 2023–2026
MA share of all Medicare beneficiaries in the county, plan years 2023–2026. Plan year 2026, with 2023–2026 penetration history.
Market structure in Lubbock County
| Top carrier | UHC |
| Carriers competing | 2 |
| MA enrollees | 0.098M |
| Total Medicare beneficiaries | 0.17M |
| D-SNP share of MA | 20% |
| Market type | Switcher (50%+ penetration) |
County carrier and D-SNP figures are the CPSC county extract (Plan year 2026, with 2023–2026 penetration history). Carrier-level enrollment and stars are tracked at the state level.
So what / Now what
Lubbock County is a switcher market at 56.8% penetration — expansion means winning members from incumbent MA plans on benefits, network, and brand.
- Compare to the rest of Texas on the state page; with D-SNP at 20% of MA, review D-SNP deployment gaps
- Check 2026 plan exits for orphaned membership contestable in Texas.
- Sales teams: see how Texas ranks on the growth runway index and which competitive facts apply on the carrier battlecards.
Neighboring Texas counties
Provenance — County-level MA market snapshot (76 tracked counties)
- Source file
- CMS MA Enrollment by State/County/Plan (CPSC monthly files)
- Vintage
- Plan year 2026, with 2023–2026 penetration history
- Last updated
- May 1, 2026
- Refresh cadence
- Monthly (pipeline pending; currently a curated extract)
- Method
- Penetration, D-SNP share, carrier count and top carrier per county compiled from CPSC files for 76 high-signal counties.
- Known limitations
- Covers 76 tracked counties, not all ~3,100. Velocity = simple YoY penetration point change.